MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00765nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260630b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781522551874 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
I43D |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
IRMA |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Digital Marketing and Consumer Engagement : concepts, methodologies, tools, and applications / |
| Statement of responsibility, etc. |
by Information Resources Management Association |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
.- USA |
| Name of publisher, distributor, etc |
: IGI Global |
| Date of publication, distribution, etc |
, 2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vol.- l, (xx,567); vol.- ll, (xx,568-1147); vol.- lll, (xx,1148-1723)p. |
| 365 ## - TRADE PRICE |
|---|
| Price note |
3vol. Set Price- 78103.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Technology (Applied Sciences) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management and Auxiliary Services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Digital Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Engagement |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Online Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Reference Books |
