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Digital Marketing and Consumer Engagement : concepts, methodologies, tools, and applications /

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Digital Marketing and Consumer Engagement : concepts, methodologies, tools, and applications / by Information Resources Management Association - USA : IGI Global , 2018 - vol.- l, (xx,567); vol.- ll, (xx,568-1147); vol.- lll, (xx,1148-1723)p.

ISBN: 9781522551874

Subjects--Topical Terms:
Technology (Applied Sciences)
Management and Auxiliary Services
Digital Marketing
Consumer Engagement
Online Marketing

Dewey Class. No.: 658.872 / I43D

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