Handbook of Consumer Motivations : the psychology of the world of objects / by Ernest Dichter; drawings by Robert Glaisek
Material type: TextPublication details: .- New York : McGraw-Hill Book , 1964Description: xvi,486pISBN: 07016780XSubject(s): Technology (Applied Sciences) | Management and Auxiliary Services | Consumer Behavior | Motivations | HandbookDDC classification: 658.834202Item type | Current library | Call number | Status | Date due | Barcode |
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Reference Books | Dr. Rajendra Prasad Central Agricultural University Pusa, Reference | 658.834202 D40H (Browse shelf(Opens below)) | Available | 25498 |
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