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Handbook of Consumer Motivations : the psychology of the world of objects /

Dichter, Ernest.

Handbook of Consumer Motivations : the psychology of the world of objects / by Ernest Dichter; drawings by Robert Glaisek - New York : McGraw-Hill Book , 1964 - xvi,486p.

ISBN: 07016780X

Subjects--Topical Terms:
Technology (Applied Sciences)
Management and Auxiliary Services
Consumer Behavior
Motivations
Handbook

Dewey Class. No.: 658.834202 / D40H

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