TY  - BOOK
AU  - IRMA
TI  - Digital Marketing and Consumer Engagement : concepts, methodologies, tools, and applications / 
SN  - 9781522551874
U1  - 658.872 
PY  - 2018///
CY  - .- USA
PB  - : IGI Global
KW  - Technology (Applied Sciences)
KW  - Management and Auxiliary Services
KW  - Digital Marketing
KW  - Consumer Engagement
KW  - Online Marketing
ER  -