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Motivating Human Behavior

by Dichter, Ernest.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill Book Co. 1971Availability: Items available for loan: Dr. Rajendra Prasad Central Agricultural University Pusa, (1) Call number: 159.4 D40M.

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Handbook of Consumer Motivations : the psychology of the world of objects / by Ernest Dichter; drawings by Robert Glaisek

by Dichter, Ernest | Glaisek, Robert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: .- New York : McGraw-Hill Book , 1964Availability: Items available for loan: Dr. Rajendra Prasad Central Agricultural University Pusa, (1) Call number: 658.834202 D40H.

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| UNIVERSITY LIBRARY DRAPCAU,
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