TY  - BOOK
AU  - Payne, Adrian
TI  - Essence of Services Marketing
SN  - 8120309146
U1  - 380.145 
PY  - 1993///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Commerce, communications and Transportation
KW  - Social sciences
KW  - Marketing
KW  - Services
ER  -