TY  - BOOK
AU  - Lal, A. B.
AU  - Jain, M. K.
TI  - Fundamentals of Marketing
U1  - 380.1 
PY  - 1994///
CY  - New Delhi
PB  - Shree Publication
KW  - Commerce, communications and Transportation
KW  - Social sciences
KW  - Marketing
ER  -