TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 8120310772
U1  - 380.1 
PY  - 1996///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Commerce, communications and Transportation
KW  - Social sciences
KW  - Marketing
ER  -