TY  - BOOK
AU  - Dichter, Ernest.
AU  - Glaisek, Robert.
TI  - Handbook of Consumer Motivations : the psychology of the world of objects / 
SN  - 07016780X
U1  - 658.834202 
PY  - 1964///
CY  - .- New York
PB  - : McGraw-Hill Book
KW  - Technology (Applied Sciences)
KW  - Management and Auxiliary Services
KW  - Consumer Behavior
KW  - Motivations
KW  - Handbook
ER  -