TY  - BOOK
AU  - Buell, Victor P.
AU  - Heyel, Carl.
TI  - Handbook of Modern Marketing / 
SN  - 070088381
U1  - 658.802 
PY  - 1970///
CY  - .- New york
PB  - : McGraw-Hill Book
KW  - Technology (Applied Sciences)
KW  - Management and Auxiliary Services
KW  - Modern Marketing
KW  - Marketing
KW  - Handbook
ER  -