TY  - BOOK
AU  - Ferber, Robert.
TI  - Handbook of Marketing research / 
SN  - 0070204624
U1  - 658.8302 
PY  - 1974///
CY  - .- New York
PB  - : McGraw-Hill Book
KW  - Technology (Applied Sciences)
KW  - Management and Auxiliary Services
KW  - Marketing
KW  - Market Research
KW  - Handbook
ER  -