TY  - BOOK
AU  - Surmanek, Jim
TI  - IntroductionAdvertising Media: Research, Planning and Buying
SN  - 0844235458
U1  - 659.111 
PY  - 1993///
CY  - U.S.A.
PB  - NTC Business Book
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Advertising
ER  -