TY  - BOOK
AU  - Sharma, Sangeeta
AU  - Singh, Raghuvir
TI  - Advertising Planning and Implementation
SN  - 8120329732
U1  - 659.111 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Advertising
ER  -