TY  - BOOK
AU  - Aaker, A. David
AU  - Batra, Rajeev
AU  - Myers, G. john
TI  - Advertising Management
SN  - 8120307909
U1  - 659.111 
PY  - 1992///
CY  - New Delhi
PB  - Prentice hall of indian Pvt. Ptd
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Advertising
ER  -