TY  - BOOK
AU  - Arens, William F.
TI  - Contemporary Advertising
SN  - 9780071115377
U1  - 659.1 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill Co., Inc.
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Advertising
ER  -