TY  - BOOK
AU  - Abrar, Rahat
AU  - Syed, M. H.
TI  - Encyclopaedia of Public Relations and Advertising, Vol. - II
U1  - 659.03 
PY  - 2010///
CY  - Mumbai
PB  - Himalaya Book
KW  - Technology (Applied sciences)
KW  - Management and Auxiliary services
KW  - Public Relation
KW  - Advertising
KW  - Encyclopaedia
ER  -