TY  - BOOK
AU  - Kundra, Shipra
TI  - Intoduction to Advertising and Publice Relations
SN  - 8126124563
U1  - 659 
PY  - 2005///
CY  - New Delhi
PB  - Anmol Publications Pvt. Ltd.
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Advertising
KW  - Public relations
ER  -