TY  - BOOK
AU  - Bowersox, J. Donald
AU  - Lambert, M. Douglas
AU  - Taylor, A. Donald
TI  - Management in Marketing Channels
SN  - 0070067406
U1  - 658.84 
PY  - 1987///
CY  - London
PB  - Mcgraw-Hill Book Company
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing channels
ER  -