TY  - BOOK
AU  - Schiffman, Leon. G
AU  - Kanuk, Leslie Lazar
AU  - Kumar, S. Ramesh
TI  - Consumer Behaviour
SN  - 9788131731567
U1  - 658.8342 
PY  - 2010///
CY  - Chennai
PB  - Pearson Education
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Consumers
ER  -