TY  - BOOK
AU  - Lal, A. B.
AU  - Jain, M. K.
TI  - Consumer Behavior
U1  - 658.8342 
PY  - 1994///
CY  - New Delhi
PB  - Shree Publishers and Distributors
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Consumers
ER  -