TY  - BOOK
AU  - Bennett, Peter D
AU  - Kassarjian, Harold. H
TI  - Foundations of Marketing Series: Consumer Behavior
SN  - 8120301722
U1  - 658.8342 
PY  - 1996///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Consumers
ER  -