TY  - BOOK
AU  - Best, Roger J.
TI  - Market-Based Management: Strategies For Growing Customer Value And Profitability
SN  - 97820328068
U1  - 658.834 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
ER  -