TY  - BOOK
AU  - Best, Roger. J
TI  - Market-Based Management: Strategies for Growing Customer Value and Profitability
SN  - 9788120328068
U1  - 658.834 
PY  - 2007///
CY  - New Delhi
PB  - Prentic-Hill of India Private Limited
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
ER  -