TY  - BOOK
AU  - Malhotra, Naresh. K
TI  - Marketing Research: an applied orientation
SN  - 8129702568
U1  - 658.83 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
KW  - Research
ER  -