TY  - BOOK
AU  - Luck, David. J
AU  - Rubin, Ronald. S
TI  - Marketing Research
SN  - 9788120304840
U1  - 658.83 
PY  - 2008///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
KW  - Research
ER  -