TY  - BOOK
AU  - Cooper, R. Donald
AU  - Schindler, S. Pamela
TI  - Marketing Research Concepts and Cases
SN  - 0070600910
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - Tata Mcgraw-Hill Publishing Company Pvt. Ltd.
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
KW  - Research
ER  -