TY  - BOOK
AU  - Boyd, W. Harper
AU  - Stasch, F. Stanley
AU  - Westfall, Ralph
TI  - Marketing Research: Text and Cases
U1  - 658.83 
PY  - 1985///
CY  - Delhi
PB  - Richard D. Irwin, Inc.
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
KW  - Research
ER  -