TY  - BOOK
AU  - Aaker, David. A
AU  - Day, George. S
AU  - Kumar, V
TI  - Marketing Research
SN  - 812650806X
U1  - 658.83 
PY  - 2002///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
KW  - Research
ER  -