TY  - BOOK
AU  - Aaker, David A.
AU  - Day, George S.
AU  - Kumar, V.
TI  - Marketing Research
SN  - 812650806 X
U1  - 658.83 
PY  - 2001///
CY  - Singapore
PB  - John Wiley and Sons
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
KW  - Research
ER  -