TY  - BOOK
AU  - Aaker A David
AU  - Kumar V.
TI  - Marketing Research
SN  - 812650806x
U1  - 658.83 
PY  - 2007///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
KW  - Research
ER  -