TY  - BOOK
AU  - Biswas, Supriya
TI  - Relationship Marketing: Concepts, Theories And Cases
SN  - 9788120339835
U1  - 658.812 
PY  - 2011///
CY  - New Delhi
PB  - PHI Learning Pvt. Ltd.
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Customer relations
ER  -