TY  - BOOK
AU  - Nargundkar, Rajendra
TI  - Services Marketing Text and Cases
U1  - 658.809 
PY  - 2010///
CY  - New Delhi
PB  - Tata Mcgraw Hill Education Pvt. Ltd.
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
KW  - Services
ER  -