TY  - BOOK
AU  - Nargundkar, Rajendra
TI  - Services Marketing: Text and Cases
SN  - 978070682122
U1  - 658.809 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
KW  - Services
ER  -