TY  - BOOK
AU  - Zaltman, Gerald
AU  - Burger, Philip C.
TI  - Marketing Research: Fundamentals and Dynamics
SN  - 003003566X
U1  - 658.8072 
PY  - 1975///
CY  - Hinsdale
PB  - The Dryden Press
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
KW  - Research
ER  -