TY  - BOOK
AU  - Tull, S. Donald
AU  - Hawkins, I. Del
TI  - Marketing Research: Measurement and Method
SN  - 8120309618
U1  - 658.80072 
PY  - 1997///
CY  - New Delhi
PB  - Prentice-Hall of India Ptd. Ltd.
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
KW  - Research
ER  -