TY  - BOOK
AU  - Varshney, R. L.
AU  - Bhattacharyya, B.
TI  - International Marketing management: An indian Prespective
U1  - 658.8 
CY  - New Delhi
PB  - Sultan Chand and Sons
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
ER  -