TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing Management: Global Perspective Indian Context
SN  - 9780230637290
U1  - 658.8 
PY  - 2009///
CY  - Delhi
PB  - Macmillan Publishing India Ltd.
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
ER  -