TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing Management: Planning, Implementation and Control
SN  - 0333937198
U1  - 658.8 
PY  - 1990///
CY  - New Delhi
PB  - Macmillan
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
ER  -