TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 9788120332928
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Prentice hall of India
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
ER  -