TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management
SN  - 0132435101
U1  - 658.8 
PY  - 1997///
CY  - New Jersey
PB  - Prentice Hall, Upper Saddle River
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
ER  -