TY  - BOOK
AU  - Dholakia, Nikhilesh
AU  - Bhandari, Labdhi
AU  - Jain, Abhinandan K.
AU  - Khurana, Rakesh
TI  - Marketing Management: Cases and Concepts
U1  - 658.8 
PY  - 1978///
CY  - Manipal
PB  - Manipal Power Press
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
ER  -