TY  - BOOK
AU  - Cundiff, W. Edward
AU  - Still, R. Richard
TI  - Basice Marketing: Concepts, Decisions and Strategies
U1  - 658.8 
PY  - 1972///
CY  - New Delhi
PB  - Prentice-Hall of India Ptd. Ltd.
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
ER  -