TY  - BOOK
AU  - Cundiff, Edward W.
AU  - Still, Richard R.
TI  - Basic Marketing: Concepts, Decisions and Strategies
U1  - 658.8 
PY  - 1972///
CY  - New delhi
PB  - Prentice Hall of India
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
ER  -