TY  - BOOK
AU  - Cannon, Tom
TI  - Marketing: Principles And Practices
SN  - 0304702935
U1  - 658.8 
PY  - 1998///
CY  - London
PB  - Cassell
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
ER  -