TY  - BOOK
AU  - Boyd, Harper. W
AU  - Kapoor, M.C
TI  - Readings in Marketing Management
U1  - 658.8 
PY  - 1917///
CY  - Bombay
PB  - Asia Publishing House
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
ER  -