TY  - BOOK
AU  - Gupta, Vipin
AU  - Gollakata, Kamala
AU  - Srinivasan, R.
TI  - Business Policy and Strategic Management: Concepts and Applications
SN  - 9788120332447
U1  - 658.4012 
PY  - 2008///
CY  - New Delhi
PB  - Prentice-Hall of India Ptd. Ltd.
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Executive management
KW  - Planning
ER  -