Handbook of Modern Marketing / (Record no. 33648)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231109b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 070088381 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | B94H |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of Modern Marketing / |
| Statement of responsibility, etc. | edited by Victor P. Buell and Carl Heyel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | .- New york |
| Name of publisher, distributor, etc | : McGraw-Hill Book |
| Date of publication, distribution, etc | , 1970 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,(20-63)p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology (Applied Sciences) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management and Auxiliary Services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Modern Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Handbook |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buell, Victor P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heyel, Carl. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dr. Rajendra Prasad Central Agricultural University Pusa, | Dr. Rajendra Prasad Central Agricultural University Pusa, | Reference | 09/11/2023 | T. M. H., New Delhi | 74.95 | 658.802 B94H | 25494 | 09/11/2023 | Reference Books |