Rural Marketing : targeting the nin-urnan consumer (Record no. 22080)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00545nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200218b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761935889 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80091734 |
| Item number | V39R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Velayudhan, Sanal Kumar. |
| 245 ## - TITLE STATEMENT | |
| Title | Rural Marketing : targeting the nin-urnan consumer |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Singapur |
| Name of publisher, distributor, etc | SAGE Publications |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 249p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology (Applied Sciences) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management and Auxiliary Services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Rural Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dr. Rajendra Prasad Central Agricultural University Pusa, | Dr. Rajendra Prasad Central Agricultural University Pusa, | 31/03/2016 | APD New Delhi | 495.00 | 658.80091734 V39R | 71661 | 18/02/2020 | 18/02/2020 | Books |