Foundations of Marketing Series (Record no. 18599)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00542nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170901s1996 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120301722 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | B46C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bennett, Peter D |
| 245 #0 - TITLE STATEMENT | |
| Title | Foundations of Marketing Series |
| Remainder of title | Consumer Behavior |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice-Hall of India Private Limited |
| Date of publication, distribution, etc | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 134 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management and Auxiliary services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology (Applied sciences) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kassarjian, Harold. H |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 653 ## - | |
| -- | Consumers |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dr. Rajendra Prasad Central Agricultural University Pusa, | Dr. Rajendra Prasad Central Agricultural University Pusa, | 18/10/2017 | B.D. Publishing, Patna | 39.00 | 658.8342 B46C | 46283 | 18/10/2017 | 03/01/1998 | Books |